Start with Joy

Picra is the studio of Jarkko Ojanen, a Helsinki-based graphic designer and illustrator.

Through Picra, Jarkko shares selected work created with clients and collaborators. His approach brings clarity, distinctiveness and purpose to design—solving problems both visually and functionally.

Open and collaborative, the process is guided by empathy and joy. Through storytelling and careful refinement, ideas take shape as coherent, thoughtful work built to make a lasting impact.

Let´s talk

Jarkko is a co-founder of Areto, where he works as Lead Brand Designer. His work spans brand identities, illustration systems and visual storytelling, helping organisations express what makes them distinctive.

City of Rauma • Visual Illustration System

Finnair • Identity renewal

Caisa Cultural Center • Identity

Nuvoo • Identity renewal

Nordic Nano • Visual identity

Matkahuolto • Identity

K-Citymarket • Identity

Metsä Group • Illustration system

Posti • Identity renewal

K-Market • Identity, Illustration system

Kiinteistömaailma • Visual identity

Suunto • Brand guidelines

Annantalo • Identity, illustration

Hopkins • Identity, illustration

Asko • Identity

Teollisuusliitto • Identity

Buildbite •Identity

Helsingin Kaupunkitilat • Identity

Fondia • Identity renewal

MTK Finland • Grüne Woche

Cloetta • Real Fruit Visual Development & Packaging

Hietalahden Kauppahalli • Illustrations

Vantaan Viihde Orkesteri • Identity

Töölö Urban • Identities

Black Horse • Identity & package renewal

STUDIO

Picra
Iso Roobertinkatu 3-5, M7
00120 Helsinki
Finland

CONTACT

→ Email
→+358 44 548 0111