Identity Illustration About

ABOUT


Picra is the studio of Helsinki-based graphic designer Jarkko Ojanen, specialising in graphic design and illustration.

Picra helps brands stand out through clear, distinctive and purposeful design. With years of experience across the field, the studio works with a wide range of businesses and creative professionals, from tailored visual identities and illustration systems to complete brand expressions, for both large and small companies across industries.

Every project is grounded in the client's core strategy, ensuring design serves a real and lasting purpose.


CORE OFFERING


  • Visual identity development 
  • Graphic design
  • Illustration 
  • Iconography 
  • Packaging design 
  • Imagery style 
  • Logos 
  • Typography
  • Color systems 
  • Publications 
  • Applications across various touchpoints 
  • Brand guidelines

           

CLIENTS


ALU, Anton&Anton, Asko, Cloetta, Crystal Eye, Diesel Protokid, Fafa´s, Finnair, Finnish Film Foundation, Fondia, HIAB, HOAS, Hopkins, Karhu-pesäpallo, K-Citymarket, K-Market, K-Plussa, K-Rauta, K-Supermarket, Kesko, Kespro, Kiinteistömaailma, Kulttuurikeskus Caisa, KONE, Marimekko, Matkahuolto, Metsä Group, MTK - Grüne Woche 2019-2020, Mylab, Neste, Nokia, Nordic Nano, Nuvoo, Onninen, PAF, Posti, Raisio, Robocorp, Suunto, Teollisuusliitto, Töölö Urban Group, Valio, Vantaan Viihdeorkesteri, Veikkaus, Wärtsilä