ABOUT
Picra is the studio of Jarkko Ojanen, a Helsinki-based graphic designer and illustrator.
Through Picra, Jarkko shares selected work created with clients and collaborators. His approach brings clarity, distinctiveness and purpose to design—solving problems both visually and functionally.
Open and collaborative, the process is guided by empathy and joy. Through storytelling and careful refinement, ideas take shape as coherent, thoughtful work built to make a lasting impact.
Jarkko is a co-founder of Areto, where he works as Lead Brand Designer. His work spans brand identities, illustration systems and visual storytelling, helping organisations express what makes them distinctive.
CORE OFFERING
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Visual identity development
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Graphic design
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Illustration
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Iconography
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Packaging design
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Imagery style
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Logos
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Typography
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Color systems
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Publications
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Applications across various touchpoints
- Brand guidelines
SELECTED EXPERIENCE
Asko, Cloetta, Crystal Eye, Finnair, Finnish Film Foundation, Fondia, Hopkins, K-Citymarket, K-Market, K-Plussa, K-Rauta, K-Supermarket, Kesko, Kespro, Kiinteistömaailma, Kulttuurikeskus Caisa, KONE, Matkahuolto, Metsä Group, Nordic Nano, Nuvoo, Posti, Suunto, Teollisuusliitto, Vantaan Viihdeorkesteri
STUDIO
Picra
Iso Roobertinkatu 3-5, M7
00120 Helsinki
Finland
CONTACT
→+358 44 548 0111