Identity renewal
A well-established national brand has carried a strong sense of identity to international audiences for decades, becoming one of the most recognised and enduring expressions of its origin.
At the early exploration stage, I contributed within a multidisciplinary team to navigate the initial territory, defining tone, testing directions and building the visual foundation for a broader identity system.
The focus was on translating a culturally rooted identity into a global context, aiming for something genuine, grounded and quietly confident rather than overly expressive.
The direction evolved into a cohesive system extending across typography, colour, iconography and illustration.
Role: Graphic designer
Developed in collaboration with
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