Start with Joy

Picra helps clients stand out through clear, distinctive and purposeful design, solving problems both visually and functionally. The process is open, collaborative and user-centered, guided by empathy and joy.

Through storytelling and careful refinement, ideas take shape into work that is consistent, trustworthy and built to create real impact.

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Finnair • Identity refresh

Caisa Kulttuurikeskus • Identity

Nuvoo • Identity renewal

Nordic Nano • Visual identity

Matkahuolto • Identity

K-Citymarket • Identity

Metsä Group • Illustration system

Posti • Identity renewal

K-Market • Identity, Illustration system

Kiinteistömaailma • Visual identity

Suunto • Brand guidelines

Annantalo • Identity, illustration

Hopkins • Identity, illustration

Asko • Identity

Teollisuusliitto • Identity

Buildbite •Identity

Helsingin Kaupunkitilat • Identity

Fondia • Identity renewal

MTK Finland • Grüne Woche

Cloetta • Real Fruit Visual Development & Packaging

Hietalahden Kauppahalli • Illustrations

Vantaan Viihde Orkesteri • Identity

Töölö Urban • Identities

Black Horse • Identity & package renewal

ABOUT

Picra is the studio of Helsinki-based graphic designer Jarkko Ojanen, specialising in graphic design and illustration.

Picra helps brands stand out through clear, distinctive and purposeful design. With years of experience across the field, the studio works with a wide range of businesses and creative professionals, from tailored visual identities and illustration systems to complete brand expressions, for both large and small companies across industries.

Every project is grounded in the client's core strategy, ensuring design serves a real and lasting purpose.

STUDIO

Picra
Iso Roobertinkatu 3-5
00120 Helsinki
Finland

CONTACT

→ Email
→+358 44 548 0111

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